In Stride

PCC Launches System to Significantly Increase Highly Profitable Orthotics Sales

Custom orthotics and medical-grade OTC orthotics represent some of the highest profit margin items podiatrists can sell in their offices, yet they’re often treated as afterthoughts.

To awaken DPMs to the potential of this under-utilized profit center and dramatically increase the number of pairs of orthotics doctors dispense each month to patients, Podiatry Content Connection (PCC) is developing a new system, called Sole Marketing .

After consulting with DPMs who’ve rocked their orthotics sales ($90K+ per year) and applying PCC’s marketing expertise, clients of the new marketing system can expect:

• An orthotics presence on the homepage of their website, complete with a slideshow or quick link access to…
• A custom orthotics page on the website, which can also serve as a landing page from linked ads
• Video tutorials to help doctors sell more orthotics
• Digital signage for CC TV, print signage for your office
• Downloadable ebook for patients
• Blogs and articles about orthotics
• Photo Spot Campaign linked to your appointment book
• Email campaign
• Monthly image for Instagram

“In terms of orthotics pricing, service and helping people, you can rise above the competition,” said PCC National Director Randy Rosler. “And yes, I mean the Good Feet Store, Amazon and Dr. Scholl’s!”

For more information or to participate in a beta test of Sole Marketing, text or call Randy Rosler at 917-527-5088.