In the spring semester of 2024, the Barry Ad Company collaborated with the Barry U English Department to create a promotional campaign that coincided with the album release of Taylor Swift’s The Tortured Poets Department.

This campaign included black and white photos that matched the cover of Taylor’s album as well as poems made from students and staff from the English department themselves. Along with the photos and poems, a video highlighting the often difficult and tedious, but ultimately rewarding, writing process was produced.

This campaign garnered tons of attention and support on official Barry Instagram accounts, such as the official Barry U English account. The campaign was then entered into the MarCom Awards, an online award competition that honors and recognizes excellence in marketing and communications.

The Tortured Poets of Barry U English department + successfully won not gold, but platinum! With the leadership, organization, and collaboration of the Barry Ad Company, The Barry English Department, and Taylor Swift’s album, the creation of an outstanding work of marketing has been recognized and appreciated. With that, we say our congratulations!

The Barry Ad Company wins big!

In the “It’s Giving” campaign, the Barry Ad Company partnered with University Advancement on the It’s Giving campaign for Give Miami Day, aiming to boost student participation and donations. The campaign used the popular phrase “It’s Giving” to make giving feel relevant and impactful. On-campus tactics included banners, posters, t-shirts, and even a website takeover expanded the campaign’s reach. The campaign was a major success, with 238 participants and $101,662 raised, easily earning platinum in the 2024 MarCom Awards.

The Tortured Poets of Barry U English Department + campaign was a collaborative campaign between the Barry Ad Company and English department. This campaign included students and faculties writing poems inspired by song titles from the album, a photoshoot recreation of Taylor Swift’s album visuals, and an inspirational video.  The campaign saw strong engagement on Barry University’s main and English Department social pages. It’s this campaign’s creativity and collaboration that earned it platinum.

In the Career & Experiential Learning murals, the Barry Advertising Company partnered with Barry University’s Career and Experiential Learning Department to design wall murals for their new space in the student union center. Murals 1-4 highlight popular majors and career paths, while Mural 5 features the department’s name, student-centered graphics, and a maze of career pathways. These murals reflected the department’s fresh image by honoring Barry’s history while guiding viewers through visuals of university’s origins to present achievements is what earned.

With the impressive work being done at the Barry Ad Agency, it’s no wonder why success follows their trail.