At Barry University, students gain more than just theoretical knowledge in business; they engage in real-world applications through the Digital Transformation Lab (DX Lab). Led by Dr. Bogdan Daraban, Dean of the Inez Andreas School of Business and Public Administration, and Tarik Safouan, the lab’s director, the DX Lab offers students hands-on consulting experiences focused on digital transformation, AI, and data analytics.

The DX Lab provides consulting services, workshops, and coaching to help businesses implement AI and digital strategies. Under expert guidance, students collaborate with organizations to thrive in a rapidly evolving economic landscape, developing into tech-savvy leaders equipped for the digital age.

The DX Lab’s unique approach pairs students with experienced industry consultants, allowing them to assist clients in research, implementation, and technology adoption. This collaborative environment benefits both students and businesses, fostering learning while driving organizational success.

As Tarik Safouan, the lab director, notes, “Digital transformation presents significant challenges, especially for small businesses. By bringing together experts and students, we can help organizations with data analytics, AI implementation, and comprehensive digital marketing strategies, ultimately benefiting both the businesses and the workforce by preparing students for real-world consulting roles.”

For more information about the lab’s services, please email dxlab@barry.edu.